Today, you can walk into any large electronics store and literally have hundreds of options from hundreds of manufacturers for anything from a stove to a computer. Not very many companies can say that one of their products generates a whole “culture”. Apple is not one of those companies. Every time Apple puts out a new product, hundreds of companies come out with accessories for it.

The iPad is no exception. Gucci announced that they are selling cases for the tablet device (available for pre-order today). The cases are quite luxurious and come in three different varieties: Beige GG plus, Ebony GG plus and sporty black GG neoprene.

Similar offerings are forthcoming from Louis Vuitton. It’s only a matter of time before other brands release their own iterations. Chanel iPad Case? I think that’s the one I may wait on for my own iPad.